As a CEO or high-level executive, have you ever considered executive coaching to boost your company’s performance? 

If not, now is the time. The boom of remote work has changed the workforce dramatically – and the changes are not all positive. American workers are reporting burnout levels at an all-time high due to the lack of separation between work and home life. For some, working from home means caring for children and working at the same time. With the additional stressor of financial anxiety following the pandemic, it’s no wonder burnout has become so prevalent. 

As an executive, you want to curate a work environment that allows your employees to be successful. Stress-related absences from work are estimated to cost employers nearly $3.5 billion dollars annually. Furthermore, stressed employees are more likely to get sick, suffer from depression and anxiety, and perform poorly at work. If your company has a history of a stressful work environment, you’ll likely see a high attrition rate and a low score on Glassdoor. 

executive coaching

How Can Executive Coaching Help? 

Workplace interventions that impact your employees’ lives positively can boost company morale and get employees excited to come to work. An experienced executive coach can transform workplace culture in alignment with company goals, employee satisfaction guaranteed. 

Executive coaching is for leaders within an organization, such as president, vice president, or director. Recently promoted professionals and longtime executives alike can benefit from the strategies and tools utilized in coaching. Executive coaches can help with identifying company goals, strategizing to reach those goals, and increasing the company’s overall performance. Additionally, executive coaching can: 

  • Give executives the tools to become more effective leaders
  • Create better channels of communication between executives and staff
  • Implement employee wellness programs 
  • Boost executives’ leadership confidence and effectiveness
  • Invest in company culture to boost employee loyalty and productivity 
  • Help executives reprioritize tasks to better align with company goals
  • Act as an objective third-party to help executives understand their strengths and weaknesses
  • Inform executives of how company culture and leadership are perceived by employees 
  • Equip companies with new strategies and streamlined plans to achieve goals

“Employees are a company’s greatest asset – they’re your competitive advantage. You want to attract and retain the best; provide them with encouragement, stimulus and make them feel that they are an integral part of the company’s mission.”

– Anne M. Mulcahy, former CEO and chairwoman of Xerox Corporation


1. Leadership Recognizes and Rewards Talent 

Maybe that guy who has worked diligently in the stock room knows how to code. Perhaps the receptionist has experience writing copy, or a young employee has the creative aptitude for social media marketing. If leaders overlook talent and hard work, they may lose great employees. Too often, inaccurate assessments or assumptions can prevent leaders from recognizing potential. 

An executive coach comes into a company as a neutral party. This often makes coaches quick to accurately perceive employees’ effort, output, and quality of work produced. When top talent is recognized, it can be cultivated and rewarded. By supporting and training high-level employees, those employees may reach the next level within the company or a promotion. And when employees feel that their effort is noticed and they are compensated accordingly, they are likely to come into work with strong morale, a strong work ethic, and creative problem-solving ideas. A pleasant side effect of all this is enhanced productivity for your company. 

2. Leadership Supports Employee Health and Wellness 

Hard work can be fulfilling, but often hard work is interpreted as working yourself into the ground. Today, 61% of employees report burnout on the job. Months or years of a high stress work environment can worsen employees’ physical and mental health – and is even connected to heart disease and stroke. Stressed, sick employees don’t have energy to devote to their work. As an executive, you have the opportunity to put your employees’ well being first. 

An executive coach can assist with reshaping the company’s physical environment and company policies surrounding health and wellness. Adding healthy foods to break rooms, investing in ergonomic workstations, and offering good health insurance are great places to start. Wellness programs are the next level, and they can be extremely effective in improving employee health. For example, the company Johnson & Johnson has implemented strategies to improve employee health with successful results. Since beginning wellness programs in 1995, the number of Johnson & Johnson employees with high blood pressure dropped by more than half, and the number of employees who smoke dropped by greater than two-thirds. 

3. Teams Achieve High Productivity Without Suffering Burnout 

Burnout has become so prevalent that the WHO has classified it as a syndrome in the 11th Revision of the International Classification of Diseases. Defined as “a syndrome…resulting from chronic workplace stress that has not been successfully managed,” burnout is caused by poor manager relationships, poor work-life balance, discrimination in the workplace, or a perceived negative workplace culture. Executive coaching makes it possible to achieve a balance between high productivity and productivity at a burnout pace. 

An executive coach can help pinpoint where poor management is contributing to a burnout-promoting work culture. Often, encouraging straightforward communication between employers and employees can bridge the gap between management and staff. Strong workplace relationships can encourage employees to be honest about the support they may need to manage their workload and avoid burnout. Encouraging employees to use their vacation time, matching tasks with employee interest and skill, and enforcing management training can similarly boost productivity. 

To conclude, organizations that try executive coaching often see happier employees as a result. An executive coach can help a company increase revenue, increase employee retention, boost employee morale and productivity, and even improve employee health. 


Are you ready to unlock your true potential as a leader? You can learn more about coaching services by scheduling a consultation with Brett Beaver, LMFT. With twenty-five years of experience, Brett offers a range of tools. Contact him today by calling (925) 324-4514.

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